February 2008


This month's newsletter features the listings that were submitted to me this past month.
The contacts listed are sorted into FIVE sections.

    1. Publications that will REVIEW your music
    2. Radio Stations/Shows that will PLAY your songs
    3. Labels, Vendors and Promotional Services that will help you to SELL your CD
    4. Sites where you can UPLOAD your band's MP3s or videos
    5. Helpful Resources for recording artists


Indie Venue Bible



2. SITES/PUBLICATIONS WHERE YOU CAN GET YOUR MUSIC REVIEWED

XS BS Magazine
PO Box 44145, 6508 E. Hastings St., Burnaby, BC V5B 4Y2
info@xs-bs.com
www.xs-bs.com
We are an independent Rock 'n Roll magazine covering major/indie artists from Europe, Canada and the US. We do features, interviews and reviews of new releases. Please visit our website for submission details.

Listeners' Generation Music Reviews
www.listenersgeneration.com
We write subjective but mainly positive reviews of MP3s and CDs. We are selective of who we review, so please make sure your material is professional.

Insulinfunk
429 Jarvis Rd. Greenville, KY 42345
PH: 270-543-8565
Wesley Johnson insulinfunk@gmail.com
www.insulinfunk.net
We cover tons of stuff, including music. Started by long time Buzzgrinder.com writer, Wes Johnson

MusicPlayers.com
637 Wyckoff Ave. #349, Wyckoff, NJ 07481-1442
PH: 201-303-8201
Scott Kahn info@musicplayers.com
www.musicplayers.com
The premiere online magazine for serious musicians. We offer a ton of useful content for indie musicians.

Synthesis
210 W. 6th St., Chico, CA 95928
PH: 530-899-7708
Spencer Teilmann spencer@synthesis.net
blog.synthesis.net
Synthesis has partnered up with Sonicbids to offer unsigned/unknown bands a shot at getting written up in Synthesis blog. We cover one new band every day M - F, and it's available to all genres. Bands can submit themselves through Sonicbids, our editors pick one artist per day to write about. The blogs typically include tour dates, CD purchasing info, pictures and a description.

Luv Grooves Radio & Magazine
4-7-18-202 Sumiyoshi Heights, Konan-cho Higashinada-ku, Kobe-shi Hyogo Japan 658-0084
PH: 011-81-505-532-5452
G.E. Williams luvgrooves@yahoo.co.jp
www.luvgrooves.com
Japan's only bilingual R&B/Hip Hop/Gospel magazine dedicated exclusively to indie artists.

Toronto Music Scene
TJ Liebgott tj@torontomusicscene.ca
www.torontomusicscene.ca
Interviews, reviews, live show listings and other music news in Toronto.



Music Xray Indie Bible promotion


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Access over 9000 contacts with phone numbers, addresses, emails and websites that WILL play your music & review your CDs worldwide!!!

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This DVD is for ALL styles of music!




3. RADIO SHOWS THAT WILL PLAY YOUR MUSIC

A1 Artist Spotlight .Com
1605 Zurich Dr. St. Louis, MO 63031
PH: 206-984-3002
A1 Mark A1BandSpotlight@gmail.com
www.A1ArtistSpotlight.com
25 minute podcast spotlighting one artist for the whole show. Electric Rock n' Blues.

Local Roots Music Showcase
PO Box 31, Elmwood, MA 02337
PH: 508-726-5471
Tree & Rich LocalRoots@LocalRootsRadio.com
www.myspace.com/localroots1
A local music internet radio on Bunkradio.com. We run every week on Tuesday night at 6pm - 8pm EST. Playing the best in local and indie music!

Coolarity Radio
PO Box 970389, Ypsilanti, MI 48197
PH: 734 572-9535
Thayrone X bcms@thayrone.com
http://www.thayrone.com/
I give airplay to Soul and R&B artists that other radio stations won't touch. See my playlist pages ...and my mission statement on the 'LISTEN' page.

StreetBlast.com
8018 Third St. Road #3, Louisville, KY 40214
PH: 502-366-8006
Jake A. Wheat jake@streetblast.com
www.streetblastradio.com
Providing 24/7 streaming radio, quality podcasts and fresh website content advertising indie music bands, fans, and services to communicate to indie artists and fans. We believe in the power of the artist.

The Penguin
PO Box 140, Spring Lake, NJ 07762
PH: 732-280-3305
Gary Wien lightgrw@verizon.net
www.ThePenguinRocks.com
We largely play indie artists in our current playlist. We feature 200 songs each month in current rotation and then have several other rotations of older songs that combine to about 8,000 tunes.

Unsigned Musicians Internet Radio
Deb unsignedmusicians@hotmail.com
www.myspace.com/unsignedmusicians
Created to feature the original songs of incredibly talented unsigned musicians who are not getting the recognition they deserve. The song title and artist will always be provided and information about how to purchase downloads and CDs will be provided as well.

THAT RADIO
http://www.thatradio.com
PH: 416-204-9951 FX: 416-204-9723
D'Anise danisestar@gmail.com
www.thatradio.com
Canada's #1 internet radio station with the World's biggest playlist including YOUR music!

Moozikoo Radio
PO Box 50322, Nashville, TN 37205-0322
Anthony Bates anthony@moozikoo.com
www.moozikooradio.com
Our goal is to bring you the best music from today's independent artists. We focus on music in the Americana, Alt. Rock, Bluegrass, Blues, and Alt. Country genres.

eoRadio
PH: 303-808-8140
Ryan Smith webmaster@eoradio.com
http://www.eoradio.com
The best free music from unsigned artists from around the globe. We require all artists to register online and sign a release form before submitting. Visit online for details.



indie music promotion

indie music promotion


4. SERVICES/VENDORS/LABELS THAT WILL HELP SELL YOUR MUSIC

Tanzan Music Group
Piazzale Lugano, 6, 20158, Milano, Italy
PH: +393487261050 FX: +390377802606
Paolo Cornalba info@tanzanmusic.com
www.tanzanmusic.com
Music publisher & Label featuring artists such as Mario Percudani, Marco Tansini & Blueville.

WM Recordings
PO Box 26, 6400 AA, Heerlen, The Netherlands
PH: +31 (0)45-850-3629 FX: +31 (0)84-724-5674
Marco Kalnenek info@wmrecordings.com
www.wmrecordings.com
An online record label that does not specialize in one style. We bring you exciting sounds that you're not likely to find anywhere else.

Weirdomusic.com
PO Box 26, 6400 AA, Heerlen, The Netherlands
PH: +31 (0)45-850-3629 FX: +31 (0)84-724-5674
Marco Kalnenek marco@weirdomusic.com
www.weirdomusic.com
We ake you on a journey along the darkest corners of the musical universe. From Exotic to Experimental, you can find it on Weirdomusic.com.

Lucky 7 Records & Entertainment
PH: 405-848-3885
Franklin Wilson l7entertainment@att.net
www.platinumheaven.net
We are a family owned and operated independent record label and distribution company seeking artists from all music genres. If you are interested in being signed by a label or for distribution please submit the following: 3 - 4 song CD (complete mixed & mastered), professional photographs, a biography/EPK. We are looking for "Hits" only, so send us your very best. All submissions must be in MP3 format, and all photos must be in JPG format.

Silverdome Entertainment
Silverdome Entertainment
PH: (+49)06221/4304142 FX: (+49)06221/4304142
Constantin Voujouklidis chief-manager@silverdome-rock.com
www.silverdome-rock.com
Artist promotion for live performing, record deals and distribution deals.

Pitch Black Records
PO Box 28522, Strovolos 2080, Nicosia, Cyprus
PH: +15302393055 FX: +15302393055
Phivos info@pitchblackrecords.com
www.pitchblackrecords.com
A Rock/Metal label driven by love and passion! Worldwide distribution and promotion.

Scrocca Entertainment Group
2572 Rte. 9, Ocean View, NJ 08230
PH: 609-425-7785 FX: 609-624-1500
Joe Scrocca Jr. j.scrocca@yahoo.com
Artist Management focusing on Alternative and Punk Rock (all genres are represented for exceptional artists and bands). We work on commission only - there are no up front or hourly fees. We accept unsolicited material. Please forward in CD format to the address listed above attention Joe Scrocca Jr. Please include bio, photo and any reviews written on you. Requirements: You can not currently be signed a management contract or a long term recording contract. You must record and perform only original material. You take your music career serious enough to take it to the next level.

Urband & Lazar Music Publishing
1617 Cosmo St. #310, Los Angeles, CA 90028
PH: 323-230-6592 FX: 323-924-2352
Jonathan Lazar jonathan@urbandlazar.com
www.urbandlazar.com
We are a full service music publishing company with a sister record label called U & L Records. We place music into film, TV, advertisements, video games & new media. Linking the finest compositions with media is the core of Urband & Lazar.

Casa Bonita Productions
410 E. Center Ave. Maple Shade, NJ 08052
PH: 856-649-3351
Jim Santora info@casabonitaproductions.com
www.casabonitaproductions.com
CBP provides a radio promotion and distribution service for all genres of music. We also have several promotional CD projects for interested artists. Please e-mail or call prior to submission.

Magnet Media Services by Insomnia Radio
107 E. Fedora Ave. Fresno, CA 93704
PH: 805-709-0809
Jason Evangelho jason@magnetmedia.net
http://www.magnetmedia.net
Creative, affordable, and aggressive artist promotions from the world famous Insomnia Radio network. Whether you need MySpace promotions, multimedia newsletter management, internet exposure or anything in between. You make the music, we'll do the dirty work.

Luna Musik Group
227 Rosewood Dr. Calhoun, GA 30701
PH: 706-624-3468 FX: 706-262-2937
Homero Luna info@lunamusicgroup.com
www.lunamusicgroup.com
We are a Latino record label, We do marketing for independent artists.

Volume Overdose Records
126 Franklin Rd. Cherrybrook, Sydney, NSW Australia
C.J brokenheadboy@gmail.com
www.volumeoverdose.com
We are a record company that can sign you or do the artwork etc. for your music projects.

Evil Rabbit Records
Van Spilbergenstraat 80hs, 1057 RL Amsterdam, The Netherlands
PH: +31 20 6164558 FX: +31 20 6164558
Meinrad Kneer & Albert van Veenendaal mail@evilrabbitrecords.eu
www.evilrabbitrecords.eu/
Independent label for honest and authentic Improvised music and Contemporary Jazz, rooted in the European music tradition.

Halogen Media Works
Justin Hoy info@halogenmediaworks.com
www.halogenmediaworks.com
Record label, marketing, development and distribution.

Bryan Farrish Radio Promotion
1828 Broadway, 2nd Fl, Santa Monica, CA 90404
PH: 310-998-8305 FX: 310-998-8323
Bryan Farrish airplay@radio-media.com
http://www.radio-media.com
Indie airplay promotion to commercial, commercial specialty, and college radio stations in the U.S. and Canada.

MiaMindMusic
259 W. 30th St. #12FR, New York, NY 10001-2809
PH: 212-564-4611 FX: 212-564-4448
Stevie MiMiMus@aol.com
www.miamindmusic.com
Radio tracking and working with CMJ and R&R surveyed radio stations.

Apocrypha Records
PO Box 2570, San Francisco, CA 94126
PH: 503-616-3247 FX: 866-395-9752
John MacMurphy info@ApocryphaRecords.com
www.ApocryphaRecords.com
Metal only record company that provides label and distribution services for artists and other labels.

Ariel Publicity Artist Relations and Cyber Promotions
325 W. 38th St. #505, New York, NY 10018
PH: 212-239-8384 FX: 212-239-8380
Ariel Hyatt ariel@arielpublicity.net
www.arielpublicity.com
Professional promotional services for Indie artists.

Morphius Records
100 E. 23rd St., Baltimore MD 21218
PH: 410-662-0112 FX: 410-662-0116
Simeon Walunas simeon@morphius.com
www.morphius.com
Over 13 years of great Pop, Rock, Punk & Hip Hop releases. Sell your CDs and MP3s!

Blistering.com
C.P. St Dorothee, PO Box 69023, Laval, QC H7X 3M2
PH/FX: 450-689-7106
Rob Cotter rob@blistering.com
http://www.blistering.com
Metal music community. Submit your CDs and demos. Bands can sell their CDs at our store. We also feature downloads.





SONICBIDS Connects Musicians and Music Promoters!
Instead of mailing out traditional, bulky press kits, Sonicbids' members email Sonicbids Electronic Press Kits (EPKs). Soncbids EPKs - which contain the MP3 files, pictures, press reviews and contact information - can be easily emailed to anyone, anywhere! In addition, members can directly submit their EPKs to some of the world's biggest festivals, clubs, and conferences for free. Members are also eligible for exclusive Sonicbids spots at some of the hottest conferences around the world. Promote your band in a powerful new way, for only $49.95 a year!

Visit www.sonicbids.com today!


indie music promotion





5. SITES WHERE YOU CAN UPLOAD YOUR BAND'S MP3s OR VIDEOS

XIIE
PO Box 935, Angleton, TX 77516
PH: 979-849-1279 FX: 979-849-1278
John McNerney john@xiie.net
www.xiie.net
Offers original music by original artists via the web - selling around the world 7 days a week, 24 hours a day. Huge pay outs.

Boost Independent Music
Level 6 220 Pacific Highway CrowsNest, NSW 2065 Australia
PH: +612-9460-1400 FX: +612-9460-0044
Graeme Logan graeme@boostdigital.com
www.boostindependentmusic.com
MP3 music downloads store for independent & unsigned artists & bands to sell, host, promote & download all MP3 music online. A MP3 store to buy & sell all independent & unsigned music online

BONXO
150 Delmar Rd. Rochester, NY 14616
PH: 585-314-2826 FX: 585-458-9611
Dan Regna dan@bonxo.com
www.bonxo.com
An alternative avenue for artists to get their music heard. Our goal is to create a sub-culture of music that is not tainted by the giant corporate spinning wheel. Feature CD sales and MP3 "album" downloads, no singles. The goal is to give artists complete control over their music.



The Indie Bible
jukebox alive!
THE EVOLUTION OF INDEPENDENT MUSIC ONLINE


Our Jukebox Player offers video as well as audio. Streaming video let's music lovers get the full picture of your band. DVD's can be offered for sale.


www.jukeboxalive.com





6. HELPFUL RESOURCES FOR YOUR BAND

Fear of Bad Music: New Marketing Models for Artists
9251 Sailfish Dr. Boerne, TX 78006-5338
PH: 210-693-0425 FX: 815-346-2465
Joachim Klehe jklehe@gmail.com
www.fearofbadmusic.com
Features new tactics for marketing your music.

RapChoice
PH: 360-556-8692
Jereme Manning diamond@rapchoice.com
www.RapChoice.com
An interactive forum based community designed to promote underground artists. Every new artist has the ability to sell their CDs and music in our store. We offer free homepage promotions to artists. RapChoice was created in 2000 with the intentions of helping new artists establish an online presence.

mrTonePhone.com
62 N. Chapel St. #204, Newark, DE 19711
PH: 866-439-1634
Jeffery Hiester info@mrtonephone.com
www.mrtonephone.com
A telephone based companion to the artists already existing electronic press kit. We give you a telephone number of your choice, anywhere in the USA, that anyone can call from a touch tone phone. The product allows caller to to listen to music tracks, and gain info about the artist. Tracks are uploaded to the system using a point and click interface, additionally, outgoing message prompts are recorded directly via the web based interface, and detailed call logs are viewable showing who called, and when. Artists are using this tool right now for track promo, tour listings, and re-broadcasting artists interviews. Another great option is the one touch direct connect functionality, which at the press of a button allows the caller to instantly call the artist or management, or really any telephone number you wish.

MyScoreStore - Publish & Download Written Music
Patrick Vergouwen info@myscorestore.com
www.myscorestore.com
A platform where composers and arrangers can publish scores online, making them available for immediate printing.

SellaBand
Hogehilweg 8-D, 1101 CC, Amsterdam, The Netherlands
PH: +31-6-53933032 FX: +31-20-4529291
Dagmar Heijmans dagmar@sellaband.com
www.sellaband.com
Empowers unsigned artists to record a professional album, funded by fans.

AudioSparx
140 Frontera Dr. St. Augustine, FL 32084
PH: 954-791-9795 FX: 954-252-2352
Lee Johnson lee@audiosparx.com
www.AudioSparx.com
The World's marketplace for Hollywood sound effects, stock music, loops and more!

Stock Music Site
140 Frontera Dr. St. Augustine, FL 32084
PH: 954-791-9795 FX: 954-252-2352
Lee Johnson lee@audiosparx.com
www.StockMusicSite.com
The ultimate source for high-impact royalty free music - over 1,000 artists and 20,000+ tracks.

2manproductions
Carlton info@2manproductions.com
www.musiccollabo.com
A music production company specializing in the development and finished product of modern urban music and songwriting compilations.It is our mission and goal to provide our members with current music resources to learn,collaborate,promote and get the most out of their music.

Girl On Top Voice Lessons and Music School
PH: 617-625-0630
Karen DeBiasse karendebiasse@aol.com
www.girlontop.com
It is completely untrue that some people are "born to sing" while others are not. Using my method, the most "tone deaf" can learn to sing perfectly in tune, the most nasal or unappealing sound can be transformed into the most beautiful resonant tone, and someone with "no talent" can become better than anyone out there. With this superb method when you finish singing your voice will feel better than when you started! All it takes is desire, patience, perseverance, and above all, practice.

The Art of Building Bodies TV Show (needs Canadian music)
Jae Shim jaeshim@rogers.com
www.BuildingBodiesTV.com
Attention unsigned musicians and bands! We are an International television series airing on E!Entertainment and Men TV in Canada (CanWest Global stations) with International airings in Ireland, Finland, & South Africa. We are shooting our second season of a Fitness/ Lifestyle Program called THE ART OF BUILDING BODIES. Each episode highlights music from a talented, emerging Canadian musician/band for the soundtrack to that particular episode. Each Artist will be featured in the credits at the end of the episode and will have a prominent placement with photo on our web site. We are looking for Groups/ Artists/ Bands that fill ALL of the following criteria: 1. Independent Artists that have no contract with a record label and own their musical rights 2. Professional demo (recorded in studio) with at least 8 songs 3. Must be Metal, Rock, Hip-Hop or Electronic based music - strong based & high energy music 4. You must sign a release form.

MusicPro Insurance Agency
45 Crossways Park Dr. Woodbury, NY 11797-2002
PH: 800-605-3187 FX: 888-290-0302
Julie insurance@MusicProInsurance.com
http://www.musicproinsurance.com
Affordable and convenient insurance for musicians, including instruments, equipment, studio, tour, composer's liability, travel accident and health.

ALLPARTS
13027 Brittmoore Park Dr. Houston, TX 77041
PH: 713-466-6414 FX: 713-466-5803
info@allparts.com
http://www.allparts.com
America's premier guitar and bass parts supplier.

Festival Network Online
www.festivalnet.com
There's nothing like a live performance! FNO lists more than 7,000 events throughout the U.S. and Canada seeking performers, from local & regional to national & international. Search by 22 different music genres, event attendance, zip code radius & more. Plug in festival dates with club dates.

Westone Music Products
2235 Executive Circle, Colorado Springs, CO 80906
PH: 719-540-9333 FX: 719-540-9183
Paul Carhart music@westone.com
http://www.westone.com/music
In-ear musicians monitoring and hearing protection products.

ABC Pictures
1867 E. Florida St., Springfield, MO 65803-4583
PH: 888-526-5336
www.abcpictures.com
Quality publicity picture reproduction, posters, 8x10's, headshots & composites for the entertainment industry

Abet Disc
1938 S. Myrtle Ave. Monrovia, CA 91016
PH: 626-303-4114 FX: 626-236-5591
info@abetdisc.com
www.abetdisc.com
Specializes in CD replication, DVD replication, CD duplication, DVD duplication, Audio Cassette and Video Duplication services for independent companies worldwide.

Tape & Disc Services
7570 Springhill Ct. Gladstone, OR 97027
PH: 888-655-2272 FX: 503-656-4742
Steve Zielger info@tapeanddisc.com
www.tapeanddisc.com
A full-service CD duplication and replication company that also specializes in DVD replication and duplication.

Le Grand Fromage
PO Box L, Atlantic City, NJ 08401
Michael Messina thebigcheeseac@msn.com
www.myspace.com/thebigcheeseac
Atlantic City venue trying to build the local scene. If you would like to book your band at the club, send us an e-mail.

Music Manufacturing Services
Can: 25 Defries St., Toronto, ON M5A 3N4 PH: 416-364-1943
US: 20 W. 20th St. #302, New York, NY 10011 PH: 212-337-0252
Dave Larson dave@musicmanufacturing.com
www.musicmanufacturing.com
Since 1988, we have been the manufacturer of choice for thousands of musicians, bands and labels throughout North America.

Disc Makers
7905 N. Rte 130, Pennsauken, NJ 08110-1402
PH: 856-663-9030 FX: 856-661-3458
www.discmakers.com
The nation's leading CD / DVD duplicator, replicator and printer. When you're ready to make CDs, we're ready to make it happen. We're musicians too, so we know what you need to make it in this business: The best-looking product, the hottest-sounding audio and the most valuable (and free) promotional tools, including free distribution, a free UPC bar code and much more!

The Brink
350 W. Simpson St., Tucson, AZ 85701
PH: 646-213-0900 FX: 520-623-6395
Danny Vinik danny@brink.com
www.brink.com
An e-zine about life on the edge. Our passions are pop-culture, indie-film and travel. We think radically and play hard. Our users send us digital photos, films, music etc.

Music Network USA
2118 Wilshire Blvd. #368, Santa Monica, CA 90403
www.mnusa.com
Your gateway to music industry resources! the worlds largest free music classifieds. music business newswire with hourly updates. Directory of recording studios, music publishers, talent agencies, musicians unions, transportation services, artist itineraries, record manufacturers, musical instruments and services for all your production needs.

FANBRIDGE.COM - FREE email & mobile list management
PH: 845-306-9370 FX: 610-200-2700
Noah contact@FanBridge.com
www.FanBridge.com
FanBridge gives bands the tools and resources needed to easily build their email and mobile fan lists and create/send highly customizable and targeted campaigns and newsletters via email and text messaging, all from one account!
- Create custom signup forms for your website, Myspace, Purevolume etc.
- Have all your fan info in a single searchable database
- Schedule campaigns/newsletters/text messages to be sent in the future
- Geo-target campaigns/newsletter to specific areas along your tour route
- And much more!

Fizzkicks.com
250 Cumberland St. #214, Rochester, NY 14605
PH: 585-260-2488
Joe inquires@fizzkicks.com
www.fizzkicks.com
Our exclusive Music Card Builder™ is the only "Do-It-Yourself" online service empowering musicians to design and print their own custom Music Cards at home ready for sale or promotional distribution instantly. No more expensive duplication runs or waiting for large shipments to arrive. Make over 100 Professional Band-Direct™ Music Cards in less than 15 minutes at home!

Affordable Sound and CD Duplication
1029 Reinli St. #3, Austin, TX 78723
PH: 512-459-5253 FX: 512-451-9584
projectmanagement@affordablesound.com
www.affordablesound.com
Fast turns, high quality and on time delivery is simply how we do business!

White Dove Recording Studios
18675 Toehee St., Perris, CA 92570
PH: 909-437-6928
Bob Logan bobtheguitarman@yahoo.com
www.whitedoverecords.com
We offer professional recording at reasonable rates in a comfortable atmosphere. We offer mixing on a full size 32 channel console or computer based digital mixing and editing using the award winning Sonar Software. We also offer CD production and duplication. CD packages available.

Cravedog
1522 N. Ainsworth St., Portland, OR 97217
PH: 503-233-7284 FX: 503-234-5305
info@cravedog.com
www.cravedog.com
Over the years, Cravedog has developed an international reputation for excellent service, manufacturing millions of discs for our clients. Whether you are a long standing corporation, a small company, an independent artist or record label or a filmmaker, we know how to meet your needs.

United Label Coalition / 7 Key Code
PH: 413-323-6178 FX: 978-867-9283
Jonah Fialkoff jonahf@charter.net
www.myspace.com/unitedindiecoalition
If you are serious about going after success, freedom and a fulfilling lifestyle by building a successful music career, get the details of this unprecedented program in a special report: "How to Crack the Music Industry Code, 7 Keys Never Before Reveled to Unlock the Code!"

SongMastering.com
PO Box 217, Loveland, OH 45140-0217
PH: 513-833-9025
Jim Mason jimmason@songmastering.com
www.songmastering.com
I see songmastering.com as the final step in the recording process, it is a way to give yourself that extra bit of confidence before you post your tune on the net. I see my service as an audio Jiffy Lube, where you can get your song fine tuned for public consumption. I am an independent artist like you and know how important it can be to have the best sounding recordings possible.


Indie Venue Bible



7. HOW TO FIND THE RIGHT VENUE FOR YOUR LIVE SHOW
by Jeri Goldstein, Performingbiz.com
© 2008 All Rights Reserved. Used By Permission


Yes, it is so important to play as often as possible. It is also just as important to make sure you play rooms that help move your career forward. Once again this topic requires you to review your long-term goals and keep them in mind as you tackle every new aspect of your career. In this case, selecting appropriate venues can be challenging but rewarding. The challenge lies in that there are a finite number of venues where one may play and an infinite number of other acts competing for those venues. The reward is realized when you begin to qualify the venues you choose to play, in order to fulfill your commitment to reach your career goals. This is a different way of approaching booking.

Keeping your career goals in mind, consider the following factors each time you approach booking a gig:

Know your Audience
I think this is the overwhelmingly most important thing a band can do, understand and know their audience. When you know your audience, you are able to immediately determine whether one specific venue is right over another. For example: Is your audience more likely to be downloading songs from iTunes or listening to NPR?

If you think you should be playing at the one and only club downtown that starts most shows at 11pm and you've noticed your audience is generally between the ages of 25-50, your audience may not follow you into that venue. If on the other hand the age demographic of your audience is 17-25, then attempting to book yourself in the club downtown may be appropriate.

Consider the Following Factors

Age
A majority of people in the 25-50 age group have considerations that influence their decisions for late night entertainment such as, family and children, early work days, availability of discretionary funds, desire for creature comforts like soft-seat theaters. Those in the 17-25 age group may not have the constraints as above. Late night start times may not impact their day schedule as much. They also may not be as concerned with seating or a non-smoking environment.

Time
When are you at your best? If late night starts impact you and your ability to perform at your best, certain venues may be wrong for you. If your audience is more of the 8pm crowd, they just won't be there for the second show starting at midnight. If there is such demand, do a second night rather than two shows on the same night. Perhaps schedule a matinee or early evening show and then a 8pm show later the same day.

Types of Rooms
Are your fans accustomed to standing for a show or sitting? If your fans are used to sitting for shows and people know that a particular venue never provides seats, your audience won't appreciate seeing your show there and ticket sales will slump. If, in your attempt to play a bigger, hip venue, but your audience is not used to seeing you in that type of venue, you may also lose sales.

In an attempt to raise the profile of one of my acts, we decided to work with a promoter who chose to put the act in a room unlike any the act had ever played before. All of the above factors came into play. The room was wrong for the artist and the ticket sales were poor. The promoter did not understand the act's audience and their method of promotion and choice of venue proved that fact.

When you are just beginning to tour and book gigs, consider your music and the type of fan the music will attract. Who do you think your audience will appreciate your act-narrow it down? It is not helpful to simply say, "I think everyone would like my music." Do yourself a big favor and be specific. If your music is similar to another act, check out their audience, see which venues they are playing. Who consistently buys tickets to their shows?

Knowing your audience can influence the type of venue in which you chose to perform. Even when you have identified your fans to be the ones who will buy tickets for a standing show starting at 11pm, some venues may be chosen simply as stepping stones and others may be recognized as showcase clubs. You might want to use the stepping stone venue for a while to create that "buzz" and get a following. When it comes to career movement, though, it is important to identify the important clubs in major markets. A showcase club is one where people in the industry are likely to be scouting for new acts and where media, print and radio, are likely to attend to write reviews and promote a new artist. Wetlands in New York City is such a club.

If your audience is of the soft-seat theater variety, you must use a similar tactic of selecting the right theaters as you build your audience on your way to playing the select theaters. You might be playing university performing arts centers and community centers at first with the goal of playing much larger concert halls and eventually outdoor sheds.

Where do You Want to Play?
Are you comfortable in bars or theaters, intimate house concerts or concert halls? Once you've determined who your audience is, determine the best space to present the music you perform according to your goals and comfort level. This pre-determination helps eliminate a lot of unnecessary phone calls. Now you can concentrate on the appropriate venues according to your goals, your audience and your preferences.

Begin to call each appropriate venue to establish a relationship with the booking person at the venue and decide whether this particular venue is right for your act

Details to Consider

Capacity
Are you ready for the room? Is the room too large or too small? Have you ever sold out a room that size? Prior to calling a venue, research the venues by using The Indie Venue Bible. By evaluating each venue before calling, you may determine which ones will suite your act and which ones are just not right. Make a note of the ones that may be perfect in a year or two so you include them as ones to get back to later.

Stage Size
Often this may not matter. In some instances, knowing this information when you begin discussions with the booking person may help you decide if you can fit your entire six piece group with drum kit, keyboards and all the other players comfortably on stage or not. If you can't fit and the stage configuration is not flexible, then this venue may be wrong for your act. Always keep in mind that you want a situation to showcase your act at its best. Move on to another venue when you run into an insurmountable obstacle. Try not to compromise the integrity of the performance.

Technical Requirements
If you bring your own sound, lights and engineer and the venue will accommodate you, then you are set in most rooms. If, however, you require sound and lights to be provided for you, checking the specifications offered by the venue can also be an important qualifying factor. If the venue does not have most or all of your required equipment, will they rent what's necessary at their expense?

Budget and Fee
Most clubs will determine the fee or the percentage they are willing to pay an act based upon the act's prospective ticket selling capacity. An act in public demand commands better guarantees and percentages. I will discuss negotiating fees in another article. For now, I believe you understand the fact that known acts get better fees and unknown acts have to build a track record of ticket sales in order to have more leverage to command higher guarantees and more advantageous percentages. It is not unreasonable however, to ask the booking person for an approximate budget they might spend on a similar act. Most clubs will not offer this information, but you can determine such information by asking what other acts have they booked recently. When you have some knowledge of the other acts performing in your market, you can quickly get a sense of the kind of money the venue is spending on their talent. For instance, if the booking person names only major acts who are known to the general public and does not include any local or regional talent with whom you are familiar, you may see that you are out of your league. Unless you can persuade the booking person to include you as an opening act, it is unlikely that they will be booking your act. If, on the other hand, all the acts named are similar to yourself, local and regional and you know what some of these bands are getting paid, you have a sense of the venue's budget and may be confident of being booked for a similar fee.

Box Office and Ticket Outlets
Is there a box office where one may purchase tickets in advance. Does the venue use outside ticket venders? If the venue uses local business to sell their tickets, are these familiar and easily accessible to your audience. Are phone reservations possible? Knowing this will give you some advance indication of how the show is selling. This can give you some sense of how the advance promotion is going and you can work with the venue to increase the promotion when advance ticket sales are slow.

Door Sales
When there are no box office sales, then tickets are usually sold at the door. Who collects the money? Does the venue provide a door person to collect the money or can you provide your own person? In many situations, having someone working for you at the door that you trust can mean a great difference in the amount of money you make. You get to determine who is a guest and who is not. If you are unable to insist on your own door person, make sure you can have your own person at the door checking the count.

Advertising and Promotion
What kinds of advertising does the venue do? What is the advertising budget for each act or for each week? Many rooms only place strip ads in the local papers in the entertainment section that comes out once a week. Will your act get enough attention by this means of advertising? Is the venue willing to do more? What other forms of promotion can you expect? When you are an opening act, make sure you are included in all promotion and advertising. Ask about the proposed advertising budget to determine how it will impact upon your final fee.

Hospitality
Will the venue provide meals, refreshments or housing? Some of these things may help make doing this gig possible. If you are not getting a large guarantee or are playing for a percentage of the door, having a hotel room or rooms provided by the venue may help your budget. Similarly, knowing that a meal will be provided rather than again having to spend your own money on means is another budget-saver. Ask the booking person these questions when entering into a negotiation.

These few items will assist your decision making process when determining which venues are right for your act and which are not. Some rooms you will grow into over time, others are simply to be crossed off the list. When you approach your bookings with this method of evaluating each venue, you are once again making your determination by using facts rather than feelings, research rather than impetuousness. Just as each venue booking person will attempt to qualify you and determine whether you are right to perform in their room, you now have some tools to equalize the process and be pro-active rather than reactive. Sometimes playing the wrong room can do more to stall or thwart your efforts to reach your career goals. Qualifying each venue will save you time, effort and money and boost your career to the next desired level.

Jeri Goldstein is the author of, How To Be Your Own Booking Agent The Musician's & Performing Artist's Guide To Successful Touring 2nd Edition UPDATED. She had been an agent and artist's manager for 20 years. Currently she consults with artists, agents and managers through her consultation program Manager-In-A-Box and presents The Performing Biz, seminars and workshops at conferences, universities, for arts councils and to organizations. Her book, CD-ROM and information about her other programs are available at are available at www.Performingbiz.com or phone (434) 591-1335 or e-mail Jeri at jg@performingbiz.com




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