September 2017


The contacts listed are sorted into FIVE sections:
    1. Publications, Review Websites and Music Blogs that will REVIEW your music
    2. Radio Stations, Shows and Podcasts that will PLAY your songs
    3. Labels, Vendors, Distributors and Promotional Services that will help you to SELL your CD
    4. Websites where you can UPLOAD your band's MP3s or videos
    5. Helpful Resources for recording artists

radio airplay promotion



SECTION ONE: SITES/PUBLICATIONS WHERE YOU CAN GET YOUR MUSIC REVIEWED

Dive Into Sun
Luc Schaetzel diveintosun@gmail.com
diveintosun.wordpress.com
Blog where I love to talk about independent music. Some genres covered here are Drone, Experimental, Ambient, Field Recordings, Modern Classical, Kraut, Synth, Darkwave, Electronica, Shoegaze ... Always looking for new sounds, do not hesitate to send me your productions. facebook.com/diveintosun @diveintosun

Bluesdoodles
Liz Aiken liz@bluesdoodles.com
www.bluesdoodles.com
Reviews, critique and opinion of live and recorded music. Also shares bands and artists on tour across the UK plus snippets and artists that are worth your attention. Unconstrained by Genre: The constant is music that Liz Aiken can connect to - in the main - Blues; Rock; Folk and beyond. Bluesdoodles Home of Independent and Honest Reviews! Contact us if you want an album reviewed we love to listen to your music or if you want a live event review in the UK. facebook.com/Bluesdoodles @Bluesdoodles

10 QUESTIONS Blog
Bryon W. Harris indiespoonful@gmail.com
www.indiemusicinterviews.com
BWH Music Group is currently accepting submissions for our Indie Music Interview Blog 10 QUESTIONS. We have found that fans truly enjoy this forum. 10 Questions is highly selective. We accept submissions in all genres from agents, publicists, managers, labels and independent artists. If you have a great music, we want to get to know you and so do your fans! We are always looking for superior talent with interesting stories. We look for artists who have songs that are well-written, professionally recorded, with great vocals and musicianship. All material must be original - no covers. We listen to every submission we receive; however, due to the high volume of auditions, we can only respond to artists who are selected. If you have a great song, please send us an e-mail and put "10 Questions Submission" in the subject line. Include the name of the artist and a link to your music. If you are selected, we will notify you by e-mail with a password to the "Agents Only" page where you will be directed on next steps! facebook.com/bwhmedia @BwhMedia

AGirlandHerHipHop
Rani O'Shea rog@agirlandherhiphop.com
www.agirlandherhiphop.com
A premier Hip Hop blog that features new music and videos daily while offering exclusive interviews and reviews. AGirlandHerHipHop interview and review requests are free. Just send your request to my e-mail address. All music (audio) submissions must be uploaded to YouTube, Hulkshare, Bandcamp or Soundcloud and must include downloadable photo to be considered for posting. Video submissions are to be uploaded to Youtube or Vimeo in order to be considered for posting. Send music and video submissions to info@agirlandherhiphop.com. There is a $25 fee for posts / promotional packages. Visit our submissions page for details. soundcloud.com/agirlandherhiphop @RaniOShea @AGirlsHipHop

A Music Blog, Yea?
Alicia Atout amusicblogyea@rogers.com
www.amusicblogyea.com
An award-winning music website with passionate writers, exclusive music videos, positive vibes and interviews aplenty! AMBY prides itself on hosting thousands of exclusive, in-depth, and fun interviews with mainstream and indie artists, wrestlers, actors, and more. With the slogan "we share your passion for music" AMBY is a home for music lovers to learn about their favourite people and discover their next new obsession. facebook.com/AMusicBlogYea @AliciaAtout



jerome promotions



jerome promotions




SECTION TWO: RADIO STATIONS, SHOWS AND PROMOTERS

2.1 RADIO - STATIONS AND SHOWS

Radio Mega Kizomba
A Rua do Xitende Nr. 21 R//C Bairro Central "B" Maputo, Mozambique
PH: +258 842828600
Kelver Inacio radio@dk.co.mz
www.megakizomba.com
Kizomba, Zouk & World music station. facebook.com/megakizomba @mega_kizomba

RADIO MYSTIC
PO Box 50128, Albuquerque, NM 87181-0128
music@radiomystic.com
www.radiomystic.com
We release periodic music podcasts, artist interviews and blogs serving the Ambient, Experimental, New Age, Alternative and Electronic genres. We make it our mission to promote your music to our large listener base through our podcasts as well as our frequently-updated website and social media venues. DIGITAL SUBMISSIONS ONLY. Radio Mystic asks all of our artists to submit a Broadcast License Agreement which allows us to broadcast your music royalty-free in our podcasts. The agreement is now submitted digitally using the form on our website. @radiomystic

Radio Avenue
3324 Xenia Ave. N., Minneapolis, MN 55422
John Enger feedback@radioavenue.com
www.radioavenue.com
Our genres focus on Folk, Blues, Jazz, Rockabilly, Lounge and Indie. We are growing our indie artists particularly on our Jazz and Folk channels. We welcome your music submissions for inclusion in our streams via our Spin It! program. We offer a 30 day free trial. No obligation. A ONE YEAR package of song plays and promotion is only $49.

PBS 106.7FM
PO Box 2917, Fitzroy MDC, VIC 3065 Australia
PH: +61-3-8415-1067
musicdept@pbsfm.org.au
www.pbsfm.org.au
Please address your package with an indication of what genre your act is. We recommend 4-5 copies of each release. Please attach a one page press release/bio to each CD. The Music Department will allocate the copies submitted to the most appropriate shows for airplay consideration. If you already know who will dig your stuff, supply a list of presenters that you'd like your CDs to go to. You can e-mail digital files. However we highly recommend physical copies at this point in time. You can also send interview requests to our e-mail address. @pbsfm



indie contact newsletter


ultimate indie bundle


2.2 RADIO PROMOTERS

Radio Moguls
PH: 713-373-1470
Justin Marsaw staff@radiomoguls.com
www.radiomoguls.com
A digital delivery tool for artists to service their music directly to thousands of radio stations (commercial/non-commercial) and DJs worldwide. With one of the largest databases of music industry professionals open for the use of the general public, Radiomoguls.com is the most effective route to get your music heard by industry tastemakers around the world. To use our service, first, you must create a free account with RadioMoguls.com. After signing in you will be prompted to fill out our campaign form. You must fill out this form to the best of your ability and upload all necessary files (music, photos, bio) to the form. Specify on the form when you would like your campaign to launch, pick your package, submit your payment for our service, and then we will contact you to complete the last step of launching your campaign. facebook.com/RadioMoguls





National Record Promotion
137 N. Larchmont #500, Los Angeles, CA 90004
PH: 323-658-7449
Larry Weir larry_weir@sbcglobal.net
www.larryweir.com
We promote artists and groups at radio with an emphasis on independent labels and recording artists. Over the last five years NRP has worked with many major acts. NRP will assist you in weekly tracking reports...national chart activity & radio interviews. facebook.com/National.Record.Promotion

CIMG, LLC
119 Bowling Ave. Nashville, TN 37205-2357
Tony Bates contact@cimgllc.com
www.cimgllc.com
Our Radio Promotion work focuses on relevant radio stations (terrestrial and online), especially college radio stations, in the U.S., Canada and the Commonwealth of Independent States. Our staff works daily to build relationships with radio stations, regional promoters, music/entertainment publications and websites, and media outlets throughout North America as well as in eastern and central Europe. We work mostly with Rock, Pop-Rock, Americana and Alt-Country artists. facebook.com/cimgllc

Howard Rosen Promotion
521 W. Channel Islands Blvd. #15, Port Hueneme, CA 93041
PH: 805-382-2200 FX: 805-201-7816
info@howiewood.com
www.howiewood.com
Since 1985 We have been helping artists reach their goals of obtaining radio airplay, expanding their fan base, and creating awareness throughout the industry. @Howiewoodpromo

indie contact newsletter



jerome promotions

How To Be Your Own Booking Agent IS The Musician's & Performing Artist's Guide To Touring: Revised 4th Edition
www.performingbiz.com/guide-to-touring
Guide to Touring. Book More Gigs. Book Better Gigs. Get Paid More Money for Each Gig! The information at your fingertips in this step-by-step, easy and fun to read Guide, can help you develop, maintain and plan for the growth of your performing career. Let me shave years off your learning curve and help take your career to the next logical level.

Here are your DISCOUNT COUPON CODES for both available versions from Performingbiz.com

Coupon for Printed Version: NKUHALK3

Coupon for PDF Digital Version: PBIZEList82417

(Coupons are Good until September 30, 2017)

SECTION THREE: SERVICES/VENDORS/LABELS THAT WILL HELP SELL YOUR MUSIC

3.1 SERVICES - PROMOTION/PUBLICITY

TrendCulprit
PH: 323-549-9016
Mia A Irizarry letsdothis@trendculprit.com
www.trendculprit.com
Music marketing and promo. Inspired by retro and international indie music, TrendCulprit is a digital media creative agency for music with a pioneering approach to innovative affiliations with the world's most creative digital geniuses to provide alternative "globally flavored" creative services to bands and performing artists of Rock, Reggae, Reggaeton, Salsa, International and Indie music. facebook.com/trendculprit @trendculprit

Mushroom Pillow
Genova 21, 7 dcha. A, 28004 Madrid, Spain
PH: +34 915-319-130
info@mushroompillow.com
www.mushroompillow.com
We focus on the development of talent, content generation and the promotion of artists. Our artists are regulars on the industry charts such as on the Top 20 for Most Sold Albums in Spain. We have worked with Spanish artists internationally. We welcome demo submissions in a streaming format. Please do not send attachments. facebook.com/mushroompillow @MushroomPillow

Mr. Mel Creative Group
Mr. Mel info@mrmelcreativegroup.com
www.mrmelcreativegroup.com
We are a fairly new Urban Music management and distribution company that's been blessed with opportunities for our clients. We do as much as we can to put our clients in the right position. We have a major distribution deal that will allow our musical projects to be available in hundreds of retailers in over 150 countries. We are always interested in hearing new music. Contact us to find out how to submit your material.

Independent Artist Services
PH: 239-297-4178
Kim Giles info@independentartistservices.com
www.independentartistservices.com
A "management a la carte" business that strives to provide independent artists with the advice, services, materials and connections needed to succeed in their music career. Services provided include, but are not limited to consulting & business plans, graphic design including CD artwork, press kits, EPKs, bio writing, websites and riders/contracts. All of which are "pay as you go", therefore allowing the artist to figure out a plan that is the most affordable for them while acquiring tools and advice that gets real results in their careers. Genres: Rock, Pop, Alternative, Jazz, RnB, Hip Hop, Americana, Singer/Songwriter, Adult Alternative, Country, Instrumental, World, Gospel, Christian. facebook.com/IndependentArtistServices @IndieArtistServ

CIMG, LLC
119 Bowling Ave. Nashville, TN 37205-2357
Tony Bates contact@cimgllc.com
www.cimgllc.com
We provide Social Media Marketing and Social Commerce Solutions for our clients, in addition to Artist Management and Record Label Services. We work with artists, record labels, agencies, events, and brands of all kinds that want to effectively engage their supporters and fans via social media. Considering the global marketplace and international appeal, we offer our services in several languages as well, when appropriate to meet your goals. We work mostly with Rock, Pop-Rock, Americana and Alt-Country artists. facebook.com/cimgllc



indie contact newsletter

jerome promotions

3.2 SERVICES - LABELS, DISTRIBUTORS AND ONLINE VENDORS

Tabletop Records
contact@tabletoprecordsllc.com
www.tabletoprecordsllc.com/new-artist-submissions
An independent R&B record label that focuses on artist development, distribution and marketability. Let's face it, there are hundreds of labels promising to turn independent artists into overnight successes. The truth is that, for most performers, this will never be the case. A successful career in music takes time, energy, strategy and positioning. Our label does its best to place our artists in the right place at the right time and also ensures that they are armed with the knowledge necessary to capitalize on those opportunities. We are seeking radio ready R&B solo acts or groups to add to our roster. facebook.com/TabletopRecordsLLC @TabletopRecords

Different Recordings
differentdemos@pias.com
www.differentrecordings.com
[PIAS]'s Electronic imprint. Whilst we are proud of our roots in Club music, we are equally concerned with making music that sounds as good on the train as it does on the dance floor. We work with exciting, progressive album artists, across of a range of musical styles, all tied together under a simple ethos; forward thinking Electronic Music. Please send private Soundcloud links. We'll try to get back, but you know what it's like. facebook.com/differentrecordings @Differentrecs




CIMG LLC ad

mi2n - music industry news


SECTION FOUR: SITES WHERE YOU CAN UPLOAD YOUR BAND'S MP3s OR VIDEOS

FanDistro
PH: 203-548-9557
www.fandistro.com
There's no marketing tool more powerful than word of mouth. FanDistro helps artists leverage their fanbase to create new fans and to distribute their music in a socially-aware way. Our platform allows artists to create and manage rewards for fans who promote the artist in their social networks. Artists receive 80% of sales (net of transaction expenses) and the balance is a reward for the fan. By default, this 20% benefits a charity selected by the artist. @FanDistro

link to bookingagentsdirectory.com

link to music mindset course

SECTION FIVE: SOCIAL NETWORKS AND ONLINE COMMUNITIES

The Jazz Network Worldwide
Jaijai Jackson jaijai@thejazznetworkworldwide.com
www.thejazznetworkworldwide.com
Helps record labels and artists monetize Facebook followers by offering a sales platform for products supported by its end-to-end solution. We provide the full range of services necessary to sell and service Facebook followers, including Facebook ordering integration, order processing and direct-to-customer fulfillment, and back-end order and customer support. This allows labels and artists to monetize their fans by simply posting to Facebook while Handshake & Ice Cream handles the rest. Furthermore, an air freshener campaign will complement existing merchandising strategies by providing an artist or a label with an inexpensive product designed to convert sales and generate margin, all while capturing valuable customer data like e-mail addresses, which can later be used for e-mail campaigns to generate sales for higher ticket items such as album releases and concert tickets. facebook.com/handshakeicecream

indie contact newsletter


indie blast promo

SECTION SIX: HELPFUL TOOLS AND RESOURCES FOR YOUR BAND

6.1 RESOURCES - GENERAL

Handshake & Ice Cream
411 W. Lambert Rd. #404, Brea, CA 92821
PH: 949-242-9699
info@hicinfo.com
www.handshakeandicecream.com
Helps record labels and artists monetize Facebook followers by offering a sales platform for products supported by its end-to-end solution. We provide the full range of services necessary to sell and service Facebook followers, including Facebook ordering integration, order processing and direct-to-customer fulfillment, and back-end order and customer support. This allows labels and artists to monetize their fans by simply posting to Facebook while Handshake & Ice Cream handles the rest. Furthermore, an air freshener campaign will complement existing merchandising strategies by providing an artist or a label with an inexpensive product designed to convert sales and generate margin, all while capturing valuable customer data like e-mail addresses, which can later be used for e-mail campaigns to generate sales for higher ticket items such as album releases and concert tickets. facebook.com/handshakeicecream

The Music Building
584 8th Ave. New York, NY 10018
PH: 646-205-3299
themusicbuildingnyc@gmail.com
www.musicbuilding.com
NYC Rehearsal space for all budgets. The Music Building provides 24/7 accessibility and on-site staff. We are located at 584 8th Ave in New York City. Check out our current vacancies and sublet listings. For musicians, bands and recording artists, the Music Building has become one of the only existing spaces where you can rent a room and play 24/7. In addition to renting space to known musicians, The Music Building rents space to local bands, artists and musicians who are just starting in the industry. Numerous recordings have taken place at the Music Building by some of the notable tenants. facebook.com/TheMusicBuilding

Illustrated Sound
13909 NE Airport Way, Portland, OR 97230
PH: 503-595-3000
support@illustratedsound.com
www.illustratedsound.com
CD Baby's YouTube network that applies the "power in numbers" principle to YouTube monetization??? combining the volume of multiple artists' channels in order to help you. Make more money from your YouTube channel. Build your YouTube audience Drive more video engagement. Develop a smarter content strategy. Optimize your channel and videos. Earn higher ad revenue from your music on YouTube. In order to be eligible for the Illustrated Sound Network??? your YouTube channel must: Have more than 500 subscribers. Be older than 30 days. Have at least one video. Have at least 3000 views in the last 30 days (across all videos). Be in good standing (in terms of copyright strikes). If your channel meets those requirements??? we'd love to help you take your YouTube presence to the next level with Illustrated Sound. @illustratedsnd

DigitalRadioTracker.com (DRT)
PH: 646-494-3783
support@digitalradiotracker.com
www.digitalradiotracker.com
Your premier radio airplay broadcast monitoring service that tracks radio airplay of songs in the US and worldwide on more than 5000+ radio stations. These radio stations include Major FM Terrestrial, College, Commercial and Non-Commercial as well as thousands of streaming Internet radio stations. Some of the radio broadcasting networks Although there are many genres of music, DigitalRadioTracker.com specializes in monitoring radio broadcasters in the following formats: CHR/Pop (Top 40), Rhythmic, Urban/Hip Hop/R&B, Country/Americana, Rock/Alternative, Gospel/Christian/Inspirational, Adult Contemporary and Jazz/Fusion. DigitalRadioTracker.com gathers millions of songs being played each day and compiles DRT Reports for our clients. A DRT Report breaks down exactly who is playing a song, when it's played and how often it's played. DigitalRadioTracker.com also offers Historical 8 Week Reports which list the history of airplay detections on all of our monitored stations during the last 8 week period. In addition, we provide Comprehensive Reports which shows the exact time of day/night a song is played on each of our monitored radio stations. If you have a song receiving airplay on radio and want to know when and where it's being played, get your DRT Report today!

Festival Network Online
PO Box 18839, Asheville, NC 28814
PH: 828-658-2779 FX: 828-645-3374
Julie Cochrane julie@festivalnet.com
www.festivalnet.com
Lists more than 10,000 events throughout the U.S. and Canada seeking performers, from local & regional to national & international. @_festivalnet

indie contact newsletter


jerome promotions

How To Be Your Own Booking Agent IS The Musician's & Performing Artist's Guide To Touring: Revised 4th Edition
www.performingbiz.com/guide-to-touring
Guide to Touring. Book More Gigs. Book Better Gigs. Get Paid More Money for Each Gig! The information at your fingertips in this step-by-step, easy and fun to read Guide, can help you develop, maintain and plan for the growth of your performing career. Let me shave years off your learning curve and help take your career to the next logical level.

Here are your DISCOUNT COUPON CODES for both available versions from Performingbiz.com

Coupon for Printed Version: NKUHALK3

Coupon for PDF Digital Version: PBIZEList82417

(Coupons are Good until September 30, 2017)

6.2 RESOURCES - EDUCATIONAL

MUSIC & MINDSET
PH: 615-972-4382
Susan Cook susan@mystagecoach.net
www.mystagecoach.net
A book from The Stage Coach that tells you how to go from struggling artist to working industry professional. Finally, a book that will actually teach you the skills & techniques to be successful in the entertainment industry. facebook.com/susangabs @susangabrielle

DIY Musician Podcast
13909 NE Airport Way, Portland, OR 97230
PH: 360-524-2209
Kevin Breuner podcast@cdbabypodcast.com
www.cdbabypodcast.com
Join CD Baby's Kevin and Chris as they discuss current music news, interview artists and industry professionals, offer tips and tricks to help today's independent musician move their career forward and much more! Interviews about how to be a successful musician without compromising your art. It's a perfect time to take advantage of the many opportunities for Do-It-Yourself artists that are springing up everywhere. @cdbaby @kbreuner

The Indie Voice Show! - WLVS Radio
Wendy R. Hicks wendysoulfusion1@gmail.com
www.listenvisionlive.com
Hosted by R&B singer/songwriter, entrepreneur, promoter and motivationalist, Wendy Hicks, the show is a one hour magazine show that provides information and inspiration to independent artists. Wendy has found a unique way to bring a smile and encouragement to her listener with her own style of, 'that's the way it is point blank period' straight talk, probing interviews, insights into following your dreams, and 'do you remember' R&B/soul music that brings back great memories or hits of today. Drawing from her life experiences, Wendy entertains, informs and inspires, while covering a vast range of relatable topics such as: how to manage a career and follow your dreams, balance between family, friendships and relationships, the importance of networking and much more all with her jovial, uplifting style. facebook.com/WLVSRadio @WLVSRadio

DIY Musician Podcast
13909 NE Airport Way, Portland, OR 97230
Kevin Breuner podcast@cdbabypodcast.com
www.cdbabypodcast.com
Join CD Baby's Kevin and Chris as they discuss current music news, interview artists and industry professionals, offer tips and tricks to help today's independent musician move their career forward and much more! Interviews about how to be a successful musician without compromising your art. It's a perfect time to take advantage of the many opportunities for Do-It-Yourself artists that are springing up everywhere. @cdbaby @kbreuner



indie contact newsletter

6.3 RESOURCES - TOOLS AND APPS

MusiFlik
www.musiflik.com
A free multi tiered app on Android & iOS for musicians, fans & music businesses. It's an easy, fun way to find, share & promote music & gigs. Centred around a messenger, the app offers playlists, geo targeted gig guides, community song reviews & feedback for artists via its 'Flik it or kick it' feature which sends fans who have opted in the same song 3 times over 48 hours so they can rate & comment on it to see if it grows on the listener with more listens. Flikable EPKs, Public groups, Analytics & is a great way for artists to proactively promote music or gigs with links to ticket sales as well as sales via iTunes & Google Play . It gives artists the opportunity to steer fans to the video the artist wants fans to see & offers direct channels to interact with fans. Music fans can search for any artist or song with results being displayed from MusiFlik registered artists, YouTube & Soundcloud. Register as a fan, artist, premium artist or business and get Fliking for free in the App Stores. facebook.com/musiflik

Artist Growth
521 Gallatin Ave. #6, Nashville, TN 37206
support@artistgrowth.com
www.artistgrowth.com
The industry's most powerful touring and music business management application. Thousands of managers, tour managers, and musicians use Artist Growth to boost team collaboration, simplify event logistics, easily track finances, automate ticket requests, find files faster and quickly consolidate data. facebook.com/artistgrowth @ArtistGrowth

MyNewsletterBuilder
comments@mynewsletterbuilder.com
www.mynewsletterbuilder.com
A user-friendly, feature-rich, online newsletter management program for novices and professionals alike. facebook.com/MyNewsletterBuilder1


jerome promotions


jerome promotions




6.4 RESOURCES - AUDIO

WTSmedia
2841 Hickory Valley Rd. Chattanooga, TN 37421
PH: 888-987-6334
www.wtsmedia.com
Our mission: Maintain integrity throughout WTS while delighting our customers and clients. WTSmedia is the South???s leading blank media source for CD-Rs, DVD-Rs, Blu-Ray BD-Rs, professional recording media, media storage, and accessories. facebook.com/WTSmedia



Ultimate Indie Bundle Affiliate Signup


indie blast promo

6.5 RESOURCES - ORGANIZATIONS

American Association of Independent Music (A2IM)
132 Delancey St., New York, NY 10002
PH: 646-692-4877
info@a2im.org
www.a2im.org
Serves the independent music community as a unified voice representing a broad coalition of music labels from a sector that comprises over 30% of the music industry's market share in the US. facebook.com/aim.music @a2im



indie contact newsletter

indie contact newsletter

SECTION SEVEN: THIS MONTH'S ARTICLE

YouTube for Musicians: "How is all the $$ made?"

by Nicholas Salomone, CD Baby
© 2017 All Rights Reserved. Used By Permission


SO, WHAT IS YOUTUBE MONETIZATION?

Monetization on YouTube is the process by which original content makes, you guessed it, money. That original content can come in various forms, including:
  • audio sound recordings
  • audio compositions
  • visual content
  • (the perfect marriage of audio and visual) the music video
This content can be uploaded by individual users as unique videos or as separate audio/visual "assets." Audio and visual assets are uploaded separately in order to be eligible for Content ID, the process by which copyrighted material is correctly identified from among all the content uploaded to YouTube, and claimed by the appropriate rights holders.

The separate delivery of audio and visual assets makes your content more likely to be found within user-generated videos (videos that you are not creating yourself) or on YouTube Red.

So, if you've submitted your music to a YouTube Content ID service (such as CD Baby's YouTube Monetization program) your music will be uploaded as sound recordings and compositions by your rights administrator and any videos using your original music will be identified, claimed, and monetized on your behalf.

WHAT DOES MONETIZATION MEAN TO YOU?

Well, if you are a YouTuber creating videos and uploading them to your channel, then you can set those videos to monetize and begin making money off the ads that are served on your videos. In order to do this, you first need to make sure your video content meets the YouTube Community-Guidelines for Advertiser friendly content.

Next, you need to sign up for an AdSense Account and decide which ad types you are willing to have shown on each of your videos. AdSense is the service that connects advertisers with applicable content and, once ads are served on that content, charges the advertiser and pays the person whose content was used to run their ads.

And if you are a video creator or musician who is using a content administration service, that company will monetize your content on your behalf and collect all revenue via their AdSense account before distributing your earnings directly to you.

NOT ALL ADS ARE CREATED EQUAL...

Ads on YouTube are placed via the AdSense Auction. This is where the content is linked with the specific advertising.

The auction process is almost all automated based on things like:
  • demographic
  • video type
  • channel
  • and (most importantly) number of views
Essentially, advertisers sign up and set policies for how much they are willing to pay for videos with certain levels of viewership, and within these policies are the ad types they would like to run (pop-up, skippable pre-roll, non-skippable pre-roll). So, if you post a video, or you have content in a video, that gets a meteoric rise in views for one reason or another (which is the dream), you will see that video progress through the ad types as the views continue to rise. And it should go without saying that your revenue will reflect this positive trend.

Another option would be to have you content used or reposted by a large channel, which will serve the most lucrative form of ads from view #1 because they are a channel with enough daily viewership that advertisers are willing to pay without seeing proven success by any one particular video. And, just to demonstrate how complex this whole thing can get, each ad will pay out $$ from the advertiser not only based on the type of ad, but also on how much of the ad was viewed before it was most likely skipped by the user.

OK, ADSENSE LINKS THE ADVERTISER WITH THE CONTENT, BUT HOW DOES ADSENSE FIND MY CONTENT ON YOUTUBE AND KNOW TO MONETIZE IT IN THE FIRST PLACE?

YouTube does that for you. To create a platform where videos and music could be uploaded and shared freely without people constantly suing each other over copyright violations, YouTube developed a pretty darn sophisticated process (called Content ID) for scanning each and every video it serves. As I touched on above, this scanning looks for visuals and audio that match not only other user-generated videos on YouTube, but also all sorts of copyrighted audio and visual content, regardless of whether that content is being posted by its owner or not.

This happens through the uploading and fingerprinting of "assets" and reference files to YouTube's Content Management System (or CMS) for Content ID scanning and monetization. It can take up to two weeks for a newly uploaded video to be scanned against every asset in YouTube, but once a video is identified as containing something that belongs to someone else, YouTube with act according to policies set by that content owner.

So, the content owner will likely want a video that contains their original material claimed on their behalf and monetized. This means that the proper copyright owner of that content being used will signal that ads should be placed on that video (if it's not already monetizing) and collect up to 55% of all revenue earned.

Content owners can also set all sorts of custom policies that take into account particular assets, length of match, % of match to the original reference file, and desired action (monetize, track, block, or do nothing at all). Of course, it's not a perfect system and it can cast a very wide net at times, so there is always the option to dispute any claim on your content that you feel is incorrect. This dispute process will force an actual human to review your content and determine if the claimant has any rights to what is in that specific video. But we'll go more in depth on that process another time.

WHAT IS IMPORTANT FOR ME TO KNOW IF I WANT TO MAKE ALL THE MONEYS?

The most important things for an artist or channel owner to do in order to monetize their content to the fullest are:
  1. make sure that you fully own all of the content you are attempting to monetize, and optimize all information and reference files associated with that content so that it is clear and complete. If you don't own the content, you can't monetize it, and the conversation ends there.
  2. Provide complete and accurate metadata. The more complete the metadata related to a song, composition, or video on YouTube, the easier it will be for your content to be identified and claimed and for YouTube to verify your ownership against any fraudulent actors. The accuracy of this info includes making sure that if you are claiming to own the composition, you actually did write the song and can legally claim the publishing (for cover songs or works in the public domain, you CANNOT claim the composition). The amount of content floating around out there is staggering, and accurate information can be the difference between impactful earnings or none at all. So, stay vigilant and do the work to keep your assets up-to-date and accurate.
Sound like a lot of work? It doesn't have to be if you find a reputable company to optimize your music and videos on YouTube for you. CD Baby can do both via our YouTube Monetization program and Illustrated Sound our multi-channel YouTube network. Apply to join today!


This article was written by Nicholas Salomone, CD Baby's Senior Content ID Analyst. It originally appeared in the DIY Musician Blog (June 12, 2017)



indie blast promo

indie blast promo

indie contact newsletter

indie contact newsletter



Ultimate Indie Bundle Banner


Ultimate Indie Bundle Affiliate Signup

link to bookingagentsdirectory.com

jerome promotions


mi2n - music industry news

jerome promotions


indie contact newsletter



ADVERTISE IN THE INDIE CONTACT NEWSLETTER AND REACH OUT TO 180,000 MUSICIANS AND SONGWRITERS EVERY MONTH!
indie music promotion
Ads are $250 each (600 x 400 pixels).

If you advertise for 3 consecutive issues, you will receive a $100 discount ($650 total).

Premium placements (the first 2 ad spots) are $400 and $300 per month.


Contact: newsletter@indiebible.com
or 1- (613) 596-4996 (Eastern Time Zone UTC/GMT -5 hours)







Copyright © 2018 Big Meteor Publishing
e-mail: info@indiebible.com
Phone: 1-613-596-4996 (Eastern Time Zone UTC/GMT -5 hours)