You know those loyal few people who are in the front row every time you
Soon you can send them out on their own, to spread the gospel message of your amazing music, one promo project at a time. Eventually, as you grow, these people can be the head of "street teams" of 20 people in a city that go promote you like mad each time you have a concert or a new CD.
Those of us busy busy people may think, "How could ANYone do this slave work?" But there are plenty of people out there with time on their hands that want to spend it on something besides TV.
Don't forget that to most people, the music business is pure magic. It's Hollywood. It's glitter and fame and fantastically romantic. Working with you might be the closest the get to that magical world of music. Give someone the chance to be on the inside circle. Put 'em to work.
© Derek Sivers, CD Baby
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