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You know those loyal few people who are in the front row every time you
perform?
You know those people that sat down to write you an Email to
say how much they love your music?
You know that guy that said, "Hey if
you ever need anything - just ask!"
Put them to work!
Often,
people who reach out like that are looking for a connection in this world.
Looking for a higher cause. They want to feel they have some other purpose
than their stupid accounting job.
You may be the best thing in
their life.
You can break someone out of their drab life as an
assistant sales rep for a manufacturing company. You might be the coolest
thing that ever happened to a teenager going through an unpopular phase.
You can give them a mission!
If they're a fan of your music, invite
them over for pizza to spend a night doing a mailing to colleges. Go hit
the town together, putting concert flyers on telephone poles. Have them
drive a van full of friends to your gig an hour away.
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Have the guts to ask
that "email fan" if she'd be into going through the Indie Contact Bible
and sending your presskit to 20 magazines a week. |
Soon you can send
them out on their own, to spread the gospel message of your amazing music,
one promo project at a time. Eventually, as you grow, these people can be
the head of "street teams" of 20 people in a city that go promote you like
mad each time you have a concert or a new CD.
Those of us busy busy
people may think, "How could ANYone do this slave work?" But there are
plenty of people out there with time on their hands that want to spend it
on something besides TV.
Don't forget that to most people, the
music business is pure magic. It's Hollywood. It's glitter and fame and
fantastically romantic. Working with you might be the closest the get to
that magical world of music. Give someone the chance to be on the inside
circle. Put 'em to work.
© Derek Sivers, CD
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